"Tonight!" announced Davina McCall in her trademark revelation which opens Big Brother, "16 people will move into THAT house. They have no idea that NONE of them are housemates."
A Whole 12 months and this was the Big Idea that Channel 4's brightest, most dynamic marketing people had come up with.
The "housemates" had to earn Big Brother housemate status - which is like having to earn the status of village idiot.
"We are back!" Davina bo... Read More